WelLife
The health and beauty hub for women.
Summary
Client: WelLife
Project Scope: Desktop web page
My Role: UX/UI Designer, UX Research
Industry: Health and Wellness
Tools: Figma
Challenge
WelLife needed to establish its brand and visual style as well as flows and screens for its Health Coach customer intake process, one of its main tools. Connecting with health coaches and collecting key information from candidates who are interested in utilizing the WelLife coaching services.
Background
WelLife is a health and wellness hub created specifically for women to give them access to health and wellness resources and services.
Research
In laying the foundation for the WelLife UX design, my research journey started with a thorough exploration of established women's health and wellness platforms. Given WelLife's identity as a women's hub, I aimed to maintain a central focus on beauty and health, incorporating a unique dimension by integrating health coaching as a valuable resource. I conducted secondary qualitative research and found that women who are interested in health and wellness are more likely to hire personal coaches and indulge in self-care at least once a month. Therefore, I decided to place the coach section at the top of the page so they could make a personal connection and sign up for our monthly packages.
Deliverables
The completion of the WelLife design resulted in the delivery of a visually stunning yet highly functional website. Users are now welcomed into an immersive digital space where they can stay informed of the latest trends in women's beauty and health. Beyond an aesthetic upgrade, the platform empowers users to seamlessly connect with professional health coaches, fostering a supportive environment for their wellness journey. This final product encapsulates the essence of WelLife's mission.
The updated design led to a 40% increase in daily active users and a 25% decrease in user churn within the first three months.
Takeaways
Women’s health and beauty resources, like WelLife, provide valuable information about physical and mental health so ongoing research will be required in order to maintain the integrity of WelLife to ensure users receive accurate, valuable knowledge and resources that align with evolving user needs so that WelLife can retain users and creditability as it grows.